Alisha Rose Merlo has dedicated over 20 years of her professional life to the medical aesthetic space. Her true passions lie in helping practices deliver next-level patient experiences, optimizing operational efficiencies, and boosting treatment and product sales. Working for leading organizations such as Obagi Medical Products and Medicis Aesthetics, where she spent 10 years of her career, she has been an award-winning sales professional and well-respected practice consultant. Alisha is often asked to share her expertise on podium at medical conferences and has been a contributing author in publications such as MedEsthetics Magazine, Modern Aesthetics, The Dermatologist, Executive Decisions in Dermatology, Plastic Surgery Practice, and Ask Us Beauty Magazine. She has been featured in publications such as SDVoyager and Canvas Rebel. Alisha is currently the Executive Director of Professional Relations for Colorescience® where she contributes to sales, marketing, training, business d…